Analytics & Performance Marketing
Master Data-Driven Marketing
Transform raw data into strategic insights that drive exponential business growth. Learn advanced analytics techniques, conversion optimization strategies, and performance measurement frameworks used by Fortune 500 companies.
This comprehensive program combines statistical analysis with practical marketing applications, ensuring you can identify opportunities, predict trends, and optimize campaigns for maximum return on investment.
Advanced Analytics Mastery
Master every aspect of data-driven marketing from collection to optimization
Web Analytics Mastery
- • Google Analytics 4 advanced setup
- • Custom event tracking
- • Conversion funnel analysis
- • Attribution modeling
- • Audience segmentation
Performance Optimization
- • A/B testing methodologies
- • Conversion rate optimization
- • Campaign performance analysis
- • ROI calculation frameworks
- • Budget allocation strategies
Predictive Analytics
- • Machine learning applications
- • Customer lifetime value modeling
- • Churn prediction algorithms
- • Market trend forecasting
- • Automated reporting systems
Professional Analytics Stack
Master industry-leading tools worth over €5,000 annually
Google Analytics
GA4, GTM, Search Console
Business Intelligence
Tableau, Power BI, Looker
Data Science
Python, R, SQL, Excel
Testing Platforms
Optimizely, VWO, Hotjar
10-Week Advanced Program
Weeks 1-2: Analytics Foundation
Build solid understanding of data collection, measurement frameworks, and KPI development.
- • Data collection methodologies
- • Measurement framework design
- • KPI identification and tracking
Weeks 3-4: Advanced Web Analytics
Master Google Analytics 4, custom tracking, and conversion optimization.
- • GA4 advanced implementation
- • Custom event and goal setup
- • E-commerce tracking mastery
Weeks 5-6: Statistical Analysis
Learn statistical methods, hypothesis testing, and significance calculations.
- • A/B testing design and analysis
- • Statistical significance testing
- • Correlation and regression analysis
Weeks 7-8: Performance Optimization
Implement conversion rate optimization and campaign performance improvement.
- • CRO testing strategies
- • Landing page optimization
- • Campaign performance analysis
Weeks 9-10: Predictive Analytics
Apply machine learning and predictive modeling to marketing challenges.
- • Customer lifetime value prediction
- • Churn analysis and prevention
- • Automated reporting systems
Capstone Project
Complete end-to-end analytics implementation for real business case.
- • Full analytics audit and setup
- • Performance optimization plan
- • Executive dashboard creation
Your Analytics Expert
Anastasia Papadimitriou
Former Senior Data Scientist at Google with PhD in Statistics and over 12 years of experience in marketing analytics. Anastasia has optimized campaigns generating over €100M in revenue and trained analysts at Fortune 100 companies.
Advanced Analytics Investment
Comprehensive program for serious marketing professionals
Program Includes
Your Investment
🚀 Next cohort starts February 15th • 📊 Limited to 15 students
Prerequisites: Basic Excel knowledge and marketing experience recommended
Advanced Marketing Analytics and Performance Optimization Training
Marketing analytics has become indispensable for organizations seeking sustainable competitive advantages in data-driven markets. This comprehensive training program addresses the sophisticated analytical skills required to extract actionable insights from complex marketing datasets. Students develop expertise in statistical analysis, predictive modeling, and performance optimization techniques that drive measurable business growth.
Professional marketers recognize that intuition-based decisions cannot compete with data-driven strategies in today's competitive landscape. This course emphasizes practical application of advanced analytical methods, including machine learning algorithms, attribution modeling, and conversion optimization frameworks. Participants work with real business datasets to develop skills immediately applicable to professional environments.
Performance marketing requires deep understanding of customer behavior patterns, campaign effectiveness measurement, and ROI optimization across multiple channels. Students master advanced techniques for cohort analysis, lifetime value prediction, and multi-touch attribution that enable sophisticated campaign optimization. These capabilities distinguish expert practitioners from those relying on basic reporting tools.
The integration of statistical rigor with marketing strategy creates opportunities for exponential performance improvements. Graduates develop comprehensive analytical frameworks that identify hidden opportunities, predict market trends, and optimize resource allocation for maximum return on investment. This systematic approach to marketing analytics enables data-driven decision making that consistently outperforms traditional marketing approaches.